In addition to Asia’s largest direct sales force, we have a consumer channel of over 18,000 dealers, an institutional channel Forbes Pro Solutions that has water projects, cleaning solutions and railways divisions as well as an inventive business partner network and a rural channel. One of the most expansive service networks in India backs these channels. We have also extended our presence to the global market as Forbes Lux in a joint venture with Lux International, Switzerland.
Our products have led and dominated the water and air purification systems, cleaning systems and security systems categories. Aquaguard, our flagship water purifier brand sold through the direct sales channel, is trusted by over 40 mn people whilst on retail shelves, the AquaSure range provides safe drinking water to homes even without electricity and running water and the Forbes range for homes and offices at different price points. We also have an institutional range and customised solutions for the rural market. And we have recently launched Aquasure packaged drinking water. Our Euroclean range of vacuum cleaners has over 3.5 mn customers and we also have the Forbes range on retail shelves and commercial and industrial cleaning products. We were the first to introduce state-of-the-art Euroair Air Purifiers that ensure clean, safe air and pollution-free homes. We also market domestic electronic security systems under the brand Eurovigil and we recently entered and revolutionised the fire safety category with Fireguard portable fire extinguishers with a patented and innovative space age technology fire suppressant.
Our endeavour to create a sustainable environment led us to introduce renewable energy technologies. Eurodiya - India’s first solar bulbs with in-built solar panels - harnesses solar energy to light homes and can store it for a longer duration. And we have introduced solar technology to run water dispensing units.
The belief that unpolluted water and air are the birthright of every Indian led to the Eureka Forbes Institute of Environment being set-up. It promotes conservation of natural water and air resources through activities like monitoring and broadcasting of air and water levels pollution levels in major cities on television, India’s first national environment-focused quiz for school children and rainwater harvesting.
Our company has always been a friend to society, especially during natural disasters. EuroAble, India’s first state-of-the-art call centre manned and operated entirely by people with special needs, facilitates their integration into the value chain and mainstream of society. Other efforts include ‘Nana Nani Parks’ for senior citizens to relax, free drinking water kiosks in public places, the ‘Jagrut Mumbaikar’ programme, with the Mumbai Police and Fire Brigade, to teach citizens how to safeguard themselves and a partnership with World Vision to provide water filter units owned and run by women self-help groups during emergencies.
Our company is a Business Superbrand, one of India’s Top 5 Best Employers, a case study at Harvard and Richard Ivy Business Schools, a classic direct sales reference in marketing guru Philip Kotler’s textbook ‘Marketing Management’, a feature in Forbes Magazine Asia edition as well as the recipient of other prestigious recognition in every facet of our business. The Golden Peacock Award for Corporate Social Responsibility, the Bombay Chamber of Commerce and Industry Good Corporate Citizen Award and the NCPEDP-Shell Helen Keller Award underline our commitment to fulfilling our corporate social responsibility.
Indeed, we believe that relationships spur us on to realise our dream of a happy, healthy, safe and pollution-free world.