|Eureka Forbes was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’. We have since grown to become an over US$ 250 mn multi-product, multi-channel organisation that is part of the Shapoorji Pallonji Group and has over eight million satisfied customers and a reach of over 450 cities and towns.
Forbes Lux Group AG is a joint venture between Lux International AG and Eureka Forbes Limited. Forbes Lux Group AG is based out of Switzerland with its head quarter in Zug whose primary objective is building healthy relationships. With water purifiers, vacuum cleaners, air purifiers, steam cleaners and more, the Forbes Lux Group offers innovations for a healthier, happier life at home to people across the world.
Lux International AG and Eureka Forbes, share one common goal. Of understanding the consumers, bringing to them high quality solutions and, above all, developing relationships in business, employees, sales partners and loyal customers.
The vision is to make Forbes Lux Group a truly global company, creating healthy homes and happy futures for families around the world. For Life.
With the proposed acquisition of a majority shareholding in Lux International, Eureka Forbes not only gained access to new markets in Europe, Africa and Latin America but also to premium products and over 15,000 sales partners around the world. For Lux International, the new partnership with a strong financial partner that has a presence in the booming markets of India and Asia Pacific offers new opportunities to scale up its operations, develop new and innovative products even faster as well as benefit from the substantial distribution opportunities in these markets.